BBC Sounds

*D&AD New Blood Competition*

What happened: We improved and redesigned BBC Sounds to reflect the changing behavior of BBC listeners.

Why it was fun: I’m a sucker for old institutions like the BBC.

Skills: Product innovation, critical thinking, conceptual design, UX


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The app is too ‘blunt’ and does not offer ability to group ‘sounds’ either by type or theme.
— BBC Sounds User
Is it just me that struggle to navigate the #BBCSounds app?
— BBC Sounds User
I find it difficult to use and hard to find the content I want.
— BBC Sounds User

We heard listeners loud and clear, they needed a flexible, seamless audio experience.

BBC Sounds Approach.002.png

We held our redesign of BBC Sounds to four principles:

  1. Engagement: We’re never the same for very long, listeners approach BBC Sounds with nuanced motivations and needs.

  2. Exploration: Listeners want to be surprised by quality content. Not overwhelmed searching for it.

  3. Co-Creation: We trust peers first, algorithms later.

  4. Expression: Our tastes express our identities and spurs connection with other users.


New Features: DynaListen & Microtagging

By turning location settings on, DynaListen Mode builds an infinite playlist based on what people in your area are listening to. It’s like Spotify Radio for your environment. Hear the Brill coffee shop playlist, the London playlist, the U.K. playlist.

With microtagging, describing and searching for content isn’t limited to genres. Listeners tag content in ways that make sense to them and when critical mass is reached the tag becomes part of the content’s description.

#PUMPED, #throwback, #highenergy, #goodday, #charminghosts.


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Click the picture to view our annotated BBC Sounds landing page:

Promotional video for BBC Sounds:


Created with:
Experience Designer: Danielle Scott-Paxtot