*D&AD New Blood Competition*
What happened: We improved and redesigned BBC Sounds to reflect the changing behavior of BBC listeners.
Why it was fun: The BBC is an institution, it’s exciting to steward storied brands.
Skills: Product innovation, critical thinking, conceptual design, UX
We heard listeners loud and clear, they needed a flexible, seamless audio experience.
We held our redesign of BBC Sounds to four principles:
Engagement: We’re never the same for very long, listeners approach BBC Sounds with nuanced motivations and needs.
Exploration: Listeners want to be surprised by quality content. Not overwhelmed searching for it.
Co-Creation: We trust peers first, algorithms later.
Expression: Our tastes express our identities and spurs connection with other users.
New Features: DynaListen & Microtagging
By turning location settings on, DynaListen Mode builds an infinite playlist based on what people in your area are listening to. It’s like Spotify Radio for your environment. Hear the Brill coffee shop playlist, the London playlist, the U.K. playlist.
With microtagging, describing and searching for content isn’t limited to genres. Listeners tag content in ways that make sense to them and when critical mass is reached the tag becomes part of the content’s description.
#PUMPED, #throwback, #highenergy, #goodday, #charminghosts.
Click the picture to view our annotated BBC Sounds landing page:
Promotional video for BBC Sounds:
Experience Designer: Danielle Scott-Paxtot